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EngagementHub — News, Events, Promotions, Campaigns & Audience Publishing | Velaxe

EngagementHub

Use a parameterized HomeBridge audience

Target customers by property relationship, reservation, assignment, waitlist, or action using parameters supplied to HomeBridge.

18 min Intermediate Campaign Manager, Customer Success, Property Operations Updated Jul 24, 2026
Use a parameterized HomeBridge audience
Target customers by property relationship, reservation, assignment, waitlist, or action using parameters supplied to HomeBridge.

Overview

Target customers by property relationship, reservation, assignment, waitlist, or action using parameters supplied to HomeBridge.

Prerequisites

  • HomeBridge declares audience-provider capability
  • Relevant ProjectBoard or listing lookup is available

Permissions required

engagementhub.audiences.view engagementhub.audiences.preview engagementhub.audiences.snapshot

Steps (6)

Estimated: 18 min
  1. 1

    Select HomeBridge

    Campaign Manager 2 min Back to top

    Choose HomeBridge from the audience-source list returned by the platform.

    Tips

    Validation

    Success criteria

  2. 2

    Select a dynamic segment

    Campaign Manager 3 min Back to top

    Choose a segment such as customers interested in a project, customers with active reservations, assigned property owners, waitlisted customers, or customers awaiting an action.

    Tips

    Validation

    Success criteria

  3. 3

    Supply segment variables

    Campaign Manager 4 min Back to top

    Use the provider schema to render the required selector. For customers interested in a project, select the ProjectBoard project identity; for unit or listing audiences, select the appropriate external identity.

    Tips

    Validation

    Success criteria

  4. 4

    Preview HomeBridge matches

    HomeBridge 4 min Back to top

    HomeBridge performs its own relationship query, resolves qualifying customer references, enriches the result through its approved identity path, and returns counts or permitted sample data.

    Tips

    Validation

    Success criteria

  5. 5

    Freeze the final audience

    Campaign Manager 3 min Back to top

    Request a HomeBridge snapshot using the selected segment and parameters. Store the returned snapshot ID rather than duplicating HomeBridge relationship logic inside EngagementHub.

    Tips

    Validation

    Success criteria

  6. 6

    Launch and retain traceability

    EngagementHub 2 min Back to top

    Attach the snapshot to the content or campaign and retain the exact project/listing/unit parameters in the audit record.

    Tips

    Validation

    Success criteria

    • The audience can be reproduced from provider, segment, parameters, and snapshot metadata.

About this guide

EngagementHub gives organizations one governed backend for news, announcements, events, promotions, and coordinated campaigns. A shared content engine keeps titles, summaries, bodies, media, categories, tags, calls to action, related records, placements, visibility, and publication status consistent across every content type.

Teams can plan campaigns around a business objective, connect news, announcements, events, promotions, and communication instructions, then move content through draft, review, approval, scheduling, publication, expiry, and archive states. Events support registration, capacity, waitlists, approvals, reminders, check-in, attendance, feedback, and follow-up. Promotions support eligibility, claims, redemption, limits, terms, and automatic expiry.

Audience targeting uses the platform pattern already shared by PeopleGraph and ProspectLayer. EngagementHub discovers installed apps that declare audience-provider capability, requests each app’s segment catalog, collects any required segment parameters, previews the match, and asks the selected source app to create a frozen snapshot. AccessGuard can expose account segments, HomeBridge can expose parameterized property audiences, PeopleGraph can expose tags, and ProspectLayer can expose lists. EngagementHub never needs direct knowledge of another app’s database.

ProjectBoard supplies project truth, FileVault supplies secure files, HomeBridge exposes the customer experience, AccessGuard handles identity and in-app notification records, EmailHub sends email, and PulseGate sends SMS, WhatsApp, and voice. EngagementHub owns the content, campaign plan, audience reference, schedule, publication lifecycle, and performance record.